Today, our camera comes to Enshi City, the "Enshi Tujia and Miao Autonomous Prefecture", and takes you into Enshi chuangronuo. From Zhejiang to Enshi, for more than a decade, Chuang Luonuo has successfully sold its independently designed, developed and produced solenoid coils, solenoid valves and other products to more than 60 countries and regions in the world through Alibaba platform, from traditional foreign trade to cross-border e-commerce, using patents and certifications as business cards.
"We should always understand the needs of customers and always think for the interests of customers"
——Peter/ chendafa
On the day of interview with Peter, the sales director of chuangro Nuo, looking at the man sitting opposite me with glasses, gentle and deep words, it is hard to imagine that behind him is a high-tech enterprise with more than 10 invention patents, products successfully exported to more than 60 countries and regions, and an annual export volume of tens of millions of dollars.
Peter said:
As early as 2008, chuangro Nuo, which was still in Zhejiang at that time, began Alibaba's e-commerce sales. It has been the 10th year this year. From the beginning, the company set up sales branches in Hangzhou, Wuxi, Dongguan and other cities. Today, 95% of the company's total sales come from the Alibaba international station platform. Chuangronuo has long smelled the development trend of the Internet and the electronic trend of cross-border trade, and seized the opportunity.
We have abolished all the original sales outlets and reduced the number of sales personnel to four. Although this has greatly reduced the labor cost, will the sales volume of the enterprise decrease significantly? The answer is No. Relying on the strong platform trading ability of Alibaba international station and the product competitiveness of the enterprise itself, chuangronuo still maintains an annual turnover growth rate of more than 40% and sells its products to the world!
Peter said:
Before the national slogan "made in China, industrial revolution 4.0" was put forward, domestic industrial products and processing and manufacturing enterprises were still in an extensive and labor-intensive industrial ecological environment. They were truly electronic and mechanical integrated high-tech enterprises with core product competitiveness and product R & D capability.
However, Chuang Luonuo always adheres to the business philosophy of "customer first, continuous innovation and industry leadership" and takes innovation as the cornerstone of enterprise survival and development. The company's technical staff are all from Zhejiang and coastal developed areas. The R & D team accounts for more than 20% of the company's total staff, and has won 17 national utility model and invention patents.
Peter said:
The continuous expansion of the market brings customers' personalized and diversified product demands; How to meet the needs of customers in different fields, chuangronuo is at the forefront of the industry.
From product design, R & D to manufacturing, chuangronuo provides customized professional services for customers relying on strong technical reserves. In terms of R & D, the positioning and selection of products closely follow the market demand, and use the upgrading of enterprise R & D to meet the upgrading of customer product demand. At present, the number of 100% self owned products accounts for more than 60% of the total number of products sold by the company, and we are still increasing at the rate of doubling every year.
Peter said:
In the face of increasingly stringent export standards and industry certification, it is difficult to control the high requirements of large-scale production of enterprises without a complete management mechanism. Chuangro has successively passed ISO9001 quality system standard, ISO14001 environmental safety management system, OHSAS18001 occupational health and safety management system, CE, UL, ROHS, SGS and other national and international certifications. ERP management system and 7S management scheme are used to control and track the whole production process.
Trannuo has never stopped moving forward. At present, we are applying for NSF (food and drinking water safety system) and iso/ts16949 (international automotive industry technical specifications) international certification. Therefore, it is no accident that trannuo can take the lead in the industry and achieve today's success.
Peter said:
After 10 years of sedimentation and customer accumulation on Alibaba's cross-border e-commerce platform, each order is a business card and greeting card sent to all parts of the world. Tranonor has been touched by so many things. Every year, whether it is a Western or Eastern Festival, customers from all over the world send us greeting cards, thank-you letters and small gifts. I believe that behind these countless greeting cards and gifts, customers recognize the efforts of our tranonors. We thank Alibaba platform for giving us a ticket to the world, so that our products can travel across the sea to the world.